With Fashion Week returning to New York in the beginning of September (this time at Lincoln Center), for the first time, the event will be using barcode technology to organize attendance and seating at the various runway shows. According to an article in Signature9, emails will now be sent sent to guests who can RSVP via a website. After RSVPing, guests are emailed a barcode to be scanned upon their arrival using check-in kiosks, which give guests their seat assignments.
Though this technology is common at tech trade shows and conferences, it is leap forward for Fashion Week, as attendance was usually done the old fashion way, via lines and someone with a clipboard.
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